The innovation methodology

FORTH gives a structured innovation approach to start innovation effectively, which combines design thinking, creativity and business reality.

The innovation methodology is called FORTH – an acronym found in the first letter of each of the 5 steps:
Full Steam Ahead,
Observe & Learn,
Raise Ideas,
Test Ideas and

The FORTH innovation methodology structures the chaotic start of innovation, creates 3-5 mini new business cases and fosters a culture for innovation in an expedition of 20 weeks. The deliverables of this innovation expedition are 3-5 mini new business cases for innovative concepts, which fit the ‘in the box’ reality of your organization.