Raise Ideas
This step is the pièce de résistance. It consists of a two-day new product brainstorming session and a concept improvement workshop.
The brainstorming session is where the new ideas are actually prepared and developed into a concept.
These concepts for new products, services or business models are further developed during the concept development workshop.
The innovation opportunities, the discovered customer frictions, the involvement of outsiders and an effective creative process are all part of the third step.
It is the creative peak of the expedition. Raise ideas takes just two weeks and is the third step of the ideation phase.
Chapter for Raise Ideas