Homecoming

In the final step, the FORTH expedition returns home with three to five attractive new product or service concepts and enough support to fill the innovation pipeline.

At the end of this phase the innovation team will select the best 3-5 new concepts to be worked out as mini new business. Test Ideas takes three weeks and is the fourth step of the ideation phase.

Homecoming is the climatic step of the 20-week expedition.

  Chapter for Homecoming