Full Steam Ahead

You never start a professional expedition unprepared. Good preparation not only increases the chances of success, but also creates priorities and the will to succeed. That is why this first step in creating new concepts is so terribly important.

Full Steam Ahead illustrates how you can challenge management to start a real innovation project and how you formulate an innovation assignment during the innovation focus workshop.

It also shows how you can put together the correct ideation team with internal and external participants. All this lasts about five weeks and is the first step of the ideation phase.

  Chapter for Full Steam Ahead