Observe & Learn
An essential part of being innovative is to start viewing things differently. You have to detach yourself from your own existing thought patterns and habits.
Albert Einstein taught us: “If you always do what you always did, you will always get what you always got.” So, you need to gain new and refreshing insights. That is why this second step in creating new concepts is so extremely important.
Observe & Learn illustrates how you can explore innovation opportunities, trends and technology and how you can discover customer frictions among the target groups. It also shows how you can share your findings among the ideation team in an inspiring way.
The entire process takes about six weeks and is the second step of the ideation phase.
Chapter for Observe & Learn